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Home About Consulting Workshops Brand Education Speakers Advertise Media Contact Branding Strategy Insider - Homepage The Blake Project Branding Strategy Insider is the leading resource for helping marketing oriented leaders and professionals define and grow business and brand value. Search this site for thousands of thought pieces from world-renowned experts and luminaries, featuring actionable insights and a 360-degree perspective of the rapidly evolving disciplines of brand strategy and brand management. Branding Strategy Insider is a service of The Blake Project a strategic brand consultancy focused on helping brands find their emotional advantage, distinctive advantage and connective advantage. Business Strategy How Amazon Outmaneuvers Its Retail Rivals Brand Growth 4 Types Of Marketing Plans And Strategies Brand Storytelling How Villains Bring Power To Your Brand Story Business Strategy The Change Policy Critical To Business Survival Management Business Success Requires A Clear View Of Reality Contact BSI Derrick Daye 813.842.2260 Email us cialis Book Printing Marketing Services for Moms Long Distance Relationship Business Strategy May 07th, 2020 How Amazon Outmaneuvers Its Retail Rivals By Jerome Conlon How to compete against Amazon is a key strategic question at the moment. Rightfully so as more and more brands are forced to contend with its seemingly iron-clad business . Read More Email this Share on Facebook Tweet This! AddThis! Book a Speaker Brand Growth May 06th, 2020 4 Types Of Marketing Plans And Strategies By David Stewart In a now classic Harvard Business Review article, Ansoff (1957) identified four strategies for business growth . These four strategies also identify four basic types of marketing plans and the types of investments and activities associated with each. The strategies are defined by whether the focus is on new or existing products and new or existing markets. Read More Email this Share on Facebook Tweet This! AddThis! Book a Speaker Brand Storytelling May 05th, 2020 How Villains Bring Power To Your Brand Story By Miri Rodriguez What’s a story without a villain? Most storytelling experts will tell you that though not every hero necessitates a villain, a great story will include an anti-hero or bad guy because these characters instigate conflict – and tension typically tends to make the narrative more exciting. Read More Email this Share on Facebook Tweet This! AddThis! Book a Speaker Business Strategy May 04th, 2020 The Change Policy Critical To Business Survival By Derrick Daye The process of intentional change for business, brands — and people is a simple four-step process. First, you explore where you are. Second, you decide where you want to go. Third, you determine strategies and habits that lead you to your destination. Fourth, you implement. Read More Email this Share on Facebook Tweet This! AddThis! Book a Speaker Management May 01st, 2020 Business Success Requires A Clear View Of Reality By Robert Glazer The vast majority of organizations convene some form of leadership team meeting each week. Key members of the company update the management team and the organization’s leader on wins and progress, and also raise concerns about initiatives that are off track, metrics that are stagnating, or other potential problems on the horizon. Read More Email this Share on Facebook Tweet This! AddThis! Book a Speaker Previous Next Recent Posts Popular Posts Reactions How Amazon Outmaneuvers Its Retail Rivals May 07th, 2020 • 0 Comments 4 Types Of Marketing Plans And Strategies May 06th, 2020 • 0 Comments How Villains Bring Power To Your Brand Story May 05th, 2020 • 0 Comments The Change Policy Critical To Business Survival May 04th, 2020 • 0 Comments Business Success Requires A Clear View Of Reality May 01st, 2020 • 0 Comments How Amazon Outmaneuvers Its Retail Rivals May 07th, 2020 • 0 Comments 4 Types Of Marketing Plans And Strategies May 06th, 2020 • 0 Comments How Villains Bring Power To Your Brand Story May 05th, 2020 • 0 Comments The Change Policy Critical To Business Survival May 04th, 2020 • 0 Comments Business Success Requires A Clear View Of Reality May 01st, 2020 • 0 Comments Beyond The Purpose Of Brand Purpose by Kevin Keohane - November 18th, 2019 @ 09:53 Why Women Are The Superior Marketing Sex by Jonathan Hirsch - August 15th, 2019 @ 23:51 How Brands Mirror Religion by Jennifer - July 30th, 2019 @ 11:57 3 Requirements For Building A Great Brand by Pete Healy - July 30th, 2019 @ 11:28 7 Ways To Build Socially Impactful Brands by Rohit - July 29th, 2019 @ 08:41 News Alert Subscribe, Follow and Stay Connected to BSI Subscribe for email updates Submit Subscribers 56,278 Twitter Facebook LinkedIn Mobile Branding Strategy Insider Brand Education Programs If you find our thought pieces on brand strategy and brand management insightful and would like a deeper understanding for yourself, your marketing teams or leadership teams we can develop a customized learning and development engagement for you. 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